They say breakfast is the most important meal of the day and your go-to morning meal may say more about you than you think. While some fuel up with a cup of coffee, others pack in all the protein they can, and some prefer their breakfast from a box. The cereal aisle is overwhelming with options these days, and a new study reveals which ones are America’s favorites.
- Researchers from Concordia University in Minnesota have found the most popular cereals in the U.S.
- They analyzed Google Trends data from the last year to find the most-searched cereal in each state.
- While we all have our favorites, Froot Loops were the big winner here.
- The colorful circles topped the list in 13 states: Alabama, Colorado, Florida, Georgia, Kentucky, Louisiana, Michigan, Missouri, North Carolina, Oklahoma, Oregon, Texas, and Virginia.
- Rice Krispies and Cheerios tie for the second-most popular spot with five states each.
- According to research from Nielsen IQ, breakfast cereal sales have been declining for years.
- In the 52 weeks ending July 3rd, 2021, Americans bought almost 2.5-billion boxes of cereal, but that was down 13% to 2.1-billion by July 2025.
- Concerns about processed ingredients and sugar are one reason sales are down.
The Most Popular Cereals in the U.S.
- Froot Loops - 13 states
- Rice Krispies & Cheerios - Five states each
- Trix - Four states
- Cinnamon Toast Crunch - Three states
- Honey Bunches of Oats - Three states
- Cookie Crisp - Three states
- Golden Crisp - Two states
- Cocoa Puffs, Cap’n Crunch, Corn Flakes, Frosted Mini Wheats, Corn Pops, Apple Jacks, Wheaties, Honeycomb, Cocoa Pebbles, Fruity Pebbles, Special K, Lucky Charms - One state each
Source: Independent⠀
