Devora may not be out to reshape rock or pop music, but she is blazing her own trail.
The Arizona singer-songwriter has self-styled a sound that she calls 'Outlaw Pop' to pave the dusty trails between her sundry influences in rock, classic country and contemporary pop.
In conversation with Q104.3 New York's Out of the Box with Jonathan Clarke, the Arizona native Devora says she's simply following her natural creative impulses.
"Rock is the foundation and then sprinkle some cinematic western in there," she says. "...Growing up in the desert, I grew up loving darker rock music and country as well."
As a child, Devora was exposed to a variety of country music early on, hearing the likes of Kenny Chesney, Shania Twain and Dolly Parton. But her personal favorite artist is Nine Inch Nails. Outlaw pop falls somewhere in between.
Devora's latest single, "What Doesn't Kill Me," builds from a punky guitar riff to an earwormy industrial pop chorus, yet it was written in Nashville.
"It was a difficult time," she recalls. "I was talking about some stuff I was going through and then at one point, I was like, 'Man, what doesn't kill me better run,' and [producer Dan Pellarin] was like, 'That's a song title.' And we ended up knocking it out."
Check out the full conversation above. Watch Devora perform "Drugstore Cowboy" live in our studio below. Hear "What Doesn't Kill Me" via the player at the bottom of this page.
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