Christopher Brown
Listen: Local housing expert Christopher Brown, principal with NEXT New Homes
As you know, AI is reshaping how we live in many ways, and how new homes are being built and purchased is no exception.
- Buyers are increasingly moving away from SEO and toward AI search.
- AI allows buyers to fall in love with a neighborhood, how the home makes them feel, how it improves their lives. Not just the floor plan and square footage.
- AI gives buyers a customized buying process. Already, more than one-third of Taylor Morrison’s reservations take place before a buyer ever steps foot in the community.
Brown spoke at the North State BIA’s Breakfast Blend event
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