In a move that’ll make brand strategists dizzy, Warner Bros Discovery is flipping the switch and renaming Max back to HBO Max this summer. The change is meant to refocus on the prestige and punch of the HBO brand while still offering broader content for families. It’s a nod to what made the service stand out in the first place and maybe a quiet admission that ditching “HBO” wasn’t the best call. They hope the rebrand will make the streaming service shine in an increasingly crowded market.
Lend a Helping Can raises money for 12 New England charitable agencies to feed the Needy and Homeless.
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