Ethan Giffin is the CEO and Founder of Groove Commerce, a leading eCommerce agency dedicated to helping mid-market B2B manufacturers and direct-to-consumer brands modernize their digital commerce experiences. With a focus on platform migrations, UX optimization, email marketing, SEO, and paid media, Ethan and his team drive measurable growth for brands generating $20M–$500M in revenue.
Beyond leading Groove Commerce, Ethan is the host of eCommerce Masters, a podcast where he connects with founders, executives, and industry thought leaders to uncover the strategies behind eCommerce success. He also spearheads the eCommerce Masters Dinner Series and eCommerce Masters Summit, exclusive events designed to foster collaboration and innovation within the industry. Passionate about building scalable solutions that integrate seamlessly into clients' existing operations, Ethan is committed to helping brands streamline processes, enhance customer experiences, and maximize return on investment.
Outside of his professional endeavors, Ethan enjoys Yacht Rock, DJing large non-profit galas, and collecting rare pocket squares.