The second Trump term has already ushered in a cultural revolution that has seen DEI dying off, cancel culture canceled, and Big Tech shifting to the right. Even Hollywood, wokest of all, is getting on board with this trend. Tinseltown is now appealing directly to Trump voters after years of denigrating and mocking them. The Wall Street Journal cites examples like ABC's new hit sitcom "Shifting Gears" starring Trump supporter Tim Allen, or the reboot of "Duck Dynasty." Amazon Prime Video is also adding old episodes of Trump's "The Apprentice."
The shift in programming comes as major studios are also ending or scaling back their DEI initiatives. Even the recent Academy Awards dropped the woke, with no mentions of Trump and few political references during the show. But these changes may not be as much about a political awakening as a financial one. "I think a big turning point (for Hollywood) was the success of Top Gun: Maverick a few years ago," says Joe Concha, media analyst in an interview on Fox News. "That film made 1.5 billion---with at b---at the box office, while Disney, which used to make billion dollar movies in its sleep, went woke and saw massive losses."
It may be better late than never, but Concha notes Hollywood is at least finally getting the message from its audience. "Just look at a map of the United States sometime, it is overwhelmingly red," he says. "And for too long, the entertainment industry has only catered to coastal big cities while dismissing, even mocking, everyone else in between. That's not only bad programming, it's bad for business."
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