Photo: Shadow Lion
Fresh off calling the Super Bowl for FOX, Tom Brady is undertaking a new business venture.
Brady purchased a 50 percent ownership stake in CardVault, a sports collectibles company with retail locations at TD Garden in Boston, Gillette Stadium in Foxboro, and Foxwoods Casino in Connecticut. The company, which will now be known as "CardVault by Tom Brady," announced plans to open a new retail location at American Dream, next to MetLife Stadium in New Jersey.
"Sports collectibles and cards have been part of my DNA since childhood, and CardVault has set the gold standard for what a modern fan experience should be," the 47-year-old Brady said in the announcement. "This isn't just about buying and selling cards; it's about curating history, building community, turning fans into collectors, and giving them access to own great moments in sports."
CardVault describes itself as "an immersive destination for fans, collectors, and investors" with retail stores that "feature cutting-edge authentication services, exclusive VIP trading experiences, and an expertly curated selection of sports cards, graded collectibles, and memorabilia."
"The intersection of sports, culture, and collectibles has never been more relevant," CardVault co-founder Ed Kane said. "Tom Brady is bringing his lifelong passion for card collecting, business acumen, brand power, and relentless pursuit of excellence to CardVault. Together, we are ready to build something truly game-changing."
After retiring from the NFL in 2023, Brady has remained active in his business career. He purchased a minority ownership stake in the WNBA's Las Vegas Aces in 2023, and he was approved this past fall for an acquisition of a 5 percent ownership stake in the NFL's Las Vegas Raiders. In 2024, Brady merged his TB12 wellness company and Brady Brand apparel company with Nobull. Brady is also a strategic advisor for Delta Air Lines, in addition to working on FOX's No. 1 NFL broadcast crew as a color commentator.
