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Cheetos Is Releasing a New Flavor Just in Time for the Super Bowl

Cheetos is already a go-to snack when you want something cheesy and delicious. But now, the snack brand is taking things one step further by releasing a flavor meant to mimic another cheesy meal you love. 

On Monday, Cheetos announced that it's releasing Cheetos Puffs Cheese Pizza Flavor, which it says tastes just like a slice from your favorite pizza shop. 

"From mac ‘n cheese to Buffalo wings, Cheetos is known for leaving its orange-dusted mark on game day favorite meals. And now, the brand has mischievously set its sights on pizza," it shared in a statement provided to Food & Wine. "Combining elements of a classic cheese pizza — cheese, tomato flavor, and herbaceous notes of oregano and Italian seasoning — Cheetos Puffs Cheese Pizza Flavor gives fans a new way to enjoy this iconic dish."

The snack brand explained that the new flavor is its first addition to the Cheetos Puffs lineup in more than a decade. But if the flavor sounds familiar, that's because it's not entirely new. It was a previous part of the Cheetos Puffs lineup but was pulled from shelves in 2005. Now, an whole new generation of snackers will also get to fall in love with it. 

"While we know nothing can compare to a fresh hot pie, Cheetos is proud to bring fans the second-best pizza thing," it added. And naturally, it noted that fans can enjoy this new treat just in time for the Super Bowl, as it's dropping both in stores nationwide and on Snacks.com today, January 13. 

But just in case this isn't enough to fill your table on Game Day, just know that Food & Wine has plenty of other snacks, dips, wings, and full-on meals to add to your menu. Just check out this list of our 57 Super Bowl recipes for Game Day for a ton of inspiration, or head over to our list of 48 irresistible Super Bowl snacks to find all the quick bites you need to feed a hungry crowd. This way, even if your team loses, people will still be psyched on the snacks.


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