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Lancaster County, Pennsylvania, experienced a significant boost in tourism in 2024, according to county officials. Demand for lodging increased by approximately 2%, while tourism revenues saw a 5% rise. Additionally, web traffic for Lancaster County surged by over 25%. The county hosted several major events, including the U.S. Women's Open and various presidential campaign events, which attracted millions of visitors.
Joe Cliff, Director of Communications at Discover Lancaster, expressed optimism about the positive trends. He noted, "Those are good indicators that hopefully the overall year will also turn out to be a positive one." Discover Lancaster, the official destination marketing organization for the county, plays a crucial role in promoting the area and driving tourism growth. The impact of tourism extends beyond direct interactions with visitors, benefiting various sectors such as restaurants, shops, and lodging properties, as well as businesses in the supply chain, including farmers and builders.
Looking ahead, Lititz, a town in Lancaster County, has been recognized in Afar Magazine's Top 25 Places to Visit in 2025, suggesting continued interest in the region. The tourism industry remains a vital economic driver for Lancaster County, contributing to local businesses, job creation, and tax revenue.
