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The price of NIL deals in college football is going to be passed on to fans, starting next season at Tennessee. In an email to season ticket holders Tuesday, athletics director Danny White announced that there will be a 10% "talent fee" on all invoices for ticket renewals for the 2025 season. And there will be a 4.5% price increase per seat with a goal of sharing that extra revenue with the team's players by next July.
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