Throughout a chunk of the 20th century, we were amid the "Cola Wars."
Coca-Cola has been the clear leader in market share for DECADES . . . and Pepsi has been the clear runner-up. But that's no longer the case.
Dr. Pepper has swooped in and taken the title as America's #2 soft drink.
There are two reasons: The steady decline of Pepsi over the past 20 years . . . and the increased popularity of Dr. Pepper, partially thanks to TikTok and Gen Z.
Back in 2004, Dr. Pepper was tied with Sprite in SIXTH place.
In fact, in terms of market share, Sprite is ALSO set to surpass Pepsi in the next few years. It's trending up.
Dr. Pepper has also released a lot of fun new flavors, but this ranking is just the REGULAR versions of these drinks . . . not the overall company portfolio.
Here's a fun fact: Dr. Pepper is one of the oldest soda brands . . . older than BOTH Coca-Cola and Pepsi. It was invented in 1885 by Charles Alderton, a pharmacist and soda-fountain operator. His syrup concoction combined 23 flavors, including cherry and vanilla, along with other fruits and spices.
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