Greg Kretschmar

Greg Kretschmar

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Ryan Reynolds Capitalizes on The Peleton "Controversy"

The woman in this ad for Ryan Reynolds "Aviation Gin" - IS the woman in the controversial Peleton ad. You know, the one where she's given a Peleton and goes on a year long quest that some say is solely to please her husband by losing, like- 8 ounces on her already rocking body?

Well- that ad caused a 6% dip in Peleton stock which cost them ONE BILLION DOLLARS in one day.

So what did Ryan Reynolds do? He contacted the actress in the ad, pronto - and got her to do this.

Talk about strking while the iron is HOT?

Awesome and genius marketing, if you ask me.

Well played Mr Reynolds. Well played indeed -

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